Stories

Pollock Commercial was founded 15 years ago with a simple yet powerful vision: to be a trusted guide in Atlanta’s commercial real estate market. Reflecting on this milestone, we recognize that the journey has been as much about learning and adapting as it has been about success.

Pollock Commercial has always been about more than just transactions—we’re about building lasting relationships and delivering real results. As we have grown, we’ve taken a close look at how our brand visually represents the quality of service we provide, leading us to a thoughtful rebrand.

For over 15 years, Pollock Commercial has been a trusted partner, a calm guide, and a steadfast presence for our clients in the Atlanta commercial real estate market. Our reputation has been built on a foundation of real results, driven by a deep commitment to understanding and fulfilling the unique needs of every client.

We were recently featured in a Bisnow article where our very own Jeff Pollock shared insights on the impending shortage of high-quality office spaces. Despite the high overall vacancy rate, the demand for new Class-A office spaces remains strong, highlighting the importance of proactive planning and strategic decision-making.

What do a beauty salon, a bespoke pilates studio and a sunless tanning boutique have in common? Along with a social justice nonprofit, they are all new businesses searching for and finding their first creative office space in one of Atlanta’s burgeoning submarkets. They all came to Lineside.

All who work with Katie Sentell call her abundantly helpful and very prepared, the ultimate team player. In fact, a colleague at Pollock Commercial likened the 20-year commercial real estate (CRE) pro to a Swiss Army knife (though made in Texas, not Switzerland) because “she has that ‘can-do attitude’ no matter what the task or situation.”

Throughout the month of August, Connect CRE is running a series titled “Leading in Tough Times.” We’ve asked leaders around the U.S. and across the commercial real estate spectrum to share their wisdom and discuss lessons learned. In this installment, you’ll hear from Jeff Pollock, owner and principal of Pollock Commercial.

When BeltLine office rents soared past the rest of the city earlier this year, the Atlanta Business Chronicle called it “a reminder that the 22-mile loop has been one of the most significant catalysts of change within Atlanta’s commercial real estate ecosystem within recent history.” Adding to that impressive real estate history is Studioplex, a mixed-use property in the city’s Old Fourth Ward just steps from the BeltLine and only blocks from Downtown and Midtown Atlanta and the Virginia Highland District.

Pete Wellborn’s unique West Midtown Atlanta office is the exception that proves the new rule for the office sector’s recovery. One would have to be a real estate Rip Van Winkle to not have heard th...