Jeff is a driven, creative and multifaceted commercial real estate professional offering a broad range of skills. Experienced, resourceful, ethically invested and always listening carefully, he develops an intuitive understanding of client needs and consistently and innovatively finds ways to achieve client goals.

The owner and managing principal at Pollock Commercial, an Atlanta-based commercial real estate services firm founded in 2009, Jeff has completed a wide variety of transactions, including tenant representation, single user building sales, landlord representation, purchaser representation and development consulting services.

Active within the commercial real estate community, Jeff serves on several boards and was the 2020 President of the Atlanta Commercial Board of Realtors, the largest association of its kind in the nation. He also served as the statewide President of the Georgia CCIM Chapter. In summer 2021, Jeff was named a “Most Admired CEO” by Atlanta Business Chronicle.

Prior to forming Pollock Commercial, Jeff led marketing and brokerage initiatives for Parkside Partners, a commercial real estate development and brokerage firm. He was responsible for the branding, advertising and public relations for the firm and its developments. Prior to joining Parkside Partners, Jeff was the Southeast Director of Cityfeet, a leading commercial real estate marketing company now owned by Costar. He joined Cityfeet after serving as a Marketing Representative at The Griffin Company.

Since 2003, Jeff has been a big brother in the Big Brothers Big Sisters of Metro Atlanta program. He is also active with the Jewish Federation of Greater Atlanta and was selected for the Emerging Leadership Program in 2011.  He grew up in Raleigh, North Carolina, and graduated from the Kelley School of Business at Indiana University.