Location, Location, Location: Tenant Perks
Author: Jeff Pollock
To be an “in-towner,” or not to be, that is the question. That’s why this summer we asked our clients (in a survey) about their experiences as in-town office tenants and what made them choose to (re)locate their businesses within the city [or, as the Atlantans would say, “Inside the Perimeter (ITP)”]. Following are just a couple of the main reasons we heard.
The Company You Keep
Working in-town, you know you’re in good company with hundreds of diverse restaurants and attractions. Nearly 92 percent of our survey respondents said nearby restaurants and attractions were the top benefits they found to working in-town. Whether it’s a happy hour with your co-workers at a new restaurant opening, a stroll down The BeltLine, or treating your clients to the latest exhibit at the High Museum of Art, working in-town has perks for everyone! Listed here are just a few of the area hot spots.
- On the Westside near Carriage Works: The Optimist, 4R Smokehouse, bartaco, Atlanta Contemporary Arts Center and Uptown Comedy Corner
- In Inman Park near Inman Alley: Ladybird Grove & Mess Hall, Parish, The Albert and The Atlanta BeltLine
- In Chamblee near 5256 Peachtree: Southbound, Union Hill Kitchen and Pure Taqueria
- At Little Five Points near 1189 Euclid Ave: The Corner Tavern, The Vortex, Fox Brothers Bar-B-Q and Variety Playhouse
It’s also worth noting that beyond location, the number one reason our in-town office tenants renewed their office lease is because of these nearby restaurants and attractions.
The “Hip” Status
Being in-town is just “hip,” right? At least that’s how nearly 70 percent of our in-town tenants described their work environments. From the communities to the actual buildings, ITP workspaces have so much to offer. There are historic renovation properties like Carriage Works or walkable, community-centric spaces like Inman Alley that backs up to the Atlanta BeltLine Eastside Trail.
Creative, progressive and innovative companies flock to these neighborhoods. It is where they’re more central to the faster-pace of the city and the creative services. Programs frequently hosted by incubator and co-working spaces such as TechSquare Labs, Atlanta TechVillage and General Assembly fare well. Whether it’s these creative resources or the hip vibes of being in the city, half of our in-town tenants feel their office’s community and/or building is a fun and communal environment. Now that sounds like a culture most business owners would love to foster!
The top reason our in-town office tenants selected a particular commercial property was because of its location; however, nearly a third additionally cited price. But, perhaps you may see a return on your investment. More than half of our tenant respondents reported revenue and/or staff growth since signing their in-town lease. While we can’t scientifically prove any direct correlation, we can likely deduce happy workers with great workspaces had something to do with it!