An Inside Look at Carriage Works
Author: Jeff Pollock
Nestled in the prosperous West Midtown neighborhood of Atlanta, Carriage Works has been a pioneering property for the past century with a rich history comprised of makers and innovators calling the workspace home. In today’s halls, you can welcome the likes of creators like MailChimp, Possible Mobile and newest tenant and explosive tech start-up, Sideqik.
But, the innovation never stops at this in-town Atlanta hot spot! Following the acquisition and further investments from Stockbridge Capital last year, the adaptive reuse, loft-style office space continues to evolve as it meets the demands of today’s progressive businesses. Stockbridge Senior Vice President Brian Bill stated:
“We were drawn to the property’s location in a live/work/play corridor that is quickly developing and will continue to improve over time. The creative, unique nature of the building itself was attractive as a differentiator, given the limited supply for that type of space in Atlanta. Moreover, being directly adjacent to Georgia Tech makes it a natural location for companies that do business with Tech or want to attract talent from the school.”
Over the past year, Pollock Commercial helped to develop plans and projects that were implemented to improve the branding and presence of the Carriage Works property in the Atlanta commercial real estate market. These endeavors looked to feature the property’s original 1900s character including authentic finishes, high ceilings, abundant natural lighting and build outs capturing raw materials like the restored brick.
As such, new branding was rolled out through a new website, logo, signage, and marketing materials.
The exterior of the Carriage Works building was updated with new, vibrant paint schemes including a standout staircase; custom awnings; outside furnishings and wayfinding signage including pole banners, building directionals and flags for the sizeable parking lot.
Inside, the property was outfitted with fresh, new age furnishings in the common areas of the 512 and 530 building lobbies.
Stockbridge Capital says, “Highlighting the history of the property through the new branding and refreshed furniture and art has had the effect of creating a stronger sense of place and enhancing the ‘cool’ factor of the property!”
Today, choosing a location for your business is often an extension of your company’s brand identity. With this central, in-town office space, many tenants are utilizing our tenant representation services and finding a space they can call home.